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Digital Marketing Strategies by Customer Journey / Buying Cycle
I recently wrote an article for Massnegocios a magazine in Argentina which outlined steps to defining a social media strategy which led from an article for Econsultancy on defining digital marketing...
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Creating an Innovative Digital Strategy for the Travel Sector
The travel sector is the perfect candidate for a cross-platform digital strategy as potential customers visit websites at different points within the buying cycle, from different devices, platforms,...
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Championing Digital Storytelling – It’s Not About You, You, You. Make your...
Despite making significant investment of their own time and resources, companies are still faced with distracted consumers with no time to spare for them and their message. Consumers are definitely not...
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Digital Marketing Strategies for Small Business
Introduction Today, digital marketing strategies are becoming an important part of the marketing strategies of businesses. These strategies are similar to the traditional marketing strategies that are...
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